Classic PR

  • Strategic consulting and PR planning
  • Text and creation of press materials
  • Media relations (B2B and B2C)

Phase 1 – It is often difficult to find the beginning

  • Market research / Analysis of PR potentials
  • Strategic consulting
  • Creating marketing and PR actions
  • Budgeting

Phase 2 – Bringing everything together

  • Press texts / Background articles / Interviews
  • Press photos / Graphics / Illustrations
  • Brochures / Customer magazine
  • Preparation of sales scripts
  • Speeches / Lectures
  • Cooperation quotations
  • Preparation of special mailing lists

Phase 3 – Establishing and keeping contact

  • Mailing press releases / Samples
  • Contact to journalists
  • Issue management
  • PR events
  • Trade fair support
  • Cooperation marketing (Content-, Marketing- and Sales cooperation)
  • Preparation of press reviews / Analyses
  • Evaluation / Performance assessment