- Strategic consultation and conception of PR campaigns
- Text and creation of press material
- Media relations (B2B and B2C)
Phase 1 - Getting things started...
- Market research
- Analysis of PR potential
- Strategic workshops
- Strategy paper / planning
- Creation of marketing and PR measures
- Budgeting
- Selection of additional service providers
Phase 2 - Bringing everything together...
- Creation of a press portfolio
- Press texts / background articles / interviews
- Press pictures/ graphics / illustrations
- Brochures / customer magazines
- Creation of discussion guidelines
- Speeches / lectures
- Summary of TV contribution
- Cooperation offers
Phase 3 - Get in contact and stay in contact...
- Creation of special distribution networks
- Distribution of press releases / samples
- Contact to journalists / handling requests
- Face-to-face meetings with journalists in editorial offices
- Press conferences
- Creation of press reviews
- Cooperation marketing (content, marketing and sales cooperation)
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