Online Relations – How does it work?

Did you know that 95 % of all journalists use Google for their researches? Only those, which appear on top of the search engine’s lists for important search criterions, are relevant for articles, interviews or background information.

Relevance, honoured by the target group, can be established strategically – with help of Online Relations. Accurately placed Online Relations strengthens your brand and increases the popularity of your company, your products, your message. As a support for the distribution, Online Relations boosts your website’s traffic and facilitates the successful acquisition of new customers.

Which jobs is markengold prepared to execute?

1. Revision of the website-texts. We optimize the texts on your homepage, as well as the technical background-descriptions (Meta Tags and Description Tags) that  your site can be found and subscripted much easier by the search engines

2. Production and online-spreading of press releases, videos, photos and pod-casts. We obtain the necessary attention for your company and increase the awareness level of your website effectively. We publish your press releases as texts, videos, photos and pod-casts via online-media, open-PR-portals, blogs and social-media-portals, to enhance the search-engine-listing of your website.

3. Online-Reputation-Management. How do your customers think about your company and how do they judge your products? Caused by these expressions of opinion, what could journalists infer from your online-reputation? At first we ascertain the status quo by a systematic and continuous analysis of bulletin boards, social-media-portals and blogs for entries of your company and your products. Based on that analysis, we develope adequate methods, to enhance the direct dialogue with your customers and to improve your general reputation finally.

Which effects causes Online PR?

You are more than pleased with your website, but you want to attract more visitors and more traffic? You want to increase the sales of your products or introduce yourself with your know-how as one of the market’s experts? Online Relations causes three positive effects for you.

Better traceability in search engines and more traffic on your website. We improve the rank of your company in search engines like Google by spreading online-press-releases with links to your website. Via keyword-optimisation within your online-texts we make it easy for the search engines to assimilate your content and to reference that content to your company. So it is linked to the right themes.

A higher ranking in search engines. By placing targeted links on your website, so called linkbuilding, we improve your website’s position in search engines. This kind of process is called search-engine-optimisation (short cut: SEO).

More relevance for your company. An optimisation of search engines and traffic is not the only aim of Online Relations. Potential customer as well as interested journalists: Everyone, who wants to get a quick view on the relevance of a specific company, the products or just a single person, uses Google or social networks for researches. Due to this a good position in search engines rankings is essential.

The best about Online Relations: The effect and success is measurable directly via the search engines. So you have a cost-effective marketing-tool, which can be controlled and managed ideally.